We all act according to our values, which is why it's essential for us to take the time to reflect on what matters most to us and share our vision with you.
RESPECT FOR AUTHOR’S WORK
We collaborate with emerging designers, creatives, and tastemakers who share our vision.
Our collaborations are built on trust and the joy of creating together.
RESPECT FOR ARTISANS’ WORK
Our designs are thoughtfully handcrafted by local artisans who have been working with us for more than 35 years in our facilities in India. We have very close ties with these facilities and have been growing together in business and friendship as families.
THRIVING FOR QUALITY
Our designs are conceived by international creative talents and crafted by skilled craftsmen, following strict quality standards and fair working conditions. All our collections are routinely subjected to high-level quality control testing, and we also offer a wide range of tests and certifications.
Goods are controlled by the department of quality control of the facilities in situ, by our CEO's visits, and again upon arrival in our warehouse.
SUPPORTING THE FUNDAMENTAL RIGHT OF EDUCATION
We believe that education is the foundation for growth, not just for individuals but for entire communities. Educated workers bring innovation, quality, and craftsmanship to every product.
Empowering our workforce through learning ensures a brighter future, creating opportunities for sustainable livelihoods and preserving the rich tradition of carpet-making for generations to come.
We’re committed to weaving education into the fabric of our success.
We support Care & Fair to build and manage schools and community support in the rug production district of Bhadohi, India. With our help Care & Fair currently supports a total of 12 projects – schools, health facilities, women empowerment projects – in Bhadohi.